ZINC Network’s Lead Digital Acquisition Manager
Tanya’s role includes digital research, audience acquisition and the development of effective cross-platform campaigns, including through analytics and conversion tracking. She leads ZINC’s projects that focus on engaging Russian language audiences online. Prior to ZINC Tanya led product-specific App Store Optimisation and developed innovative projects including an Alexa Skill and for the financial services firm CMC markets. She is London-based and grew up between Latvia and London.