How the Economy Got Creative? – Online Course

About the Course

Why should the economy be creative? When does business become creative? Why is it important to look for problems rather than solutions? How does intellectual property relate to the value chain? These and other questions will be answered in the introductory online course “How the economy got creative?”

The course will be of interest to students, representatives of creative professions (digital content creators, designers, musicians, theater professionals, filmmakers, handicraftsmen, marketers), and related disciplines (producers, art managers, publishers, journalists, lawyers) from Central Asia.


The purpose of this introductory course is to offer you navigation in the fast-developing world of creative economy, namely:

– to acquaint you with the concept, specificity and potential of creative industries using examples of global practice and cases from Central Asia;

– to introduce creative entrepreneurship as the key driver of creative economy;

– to help you understand yourself as a part of this global movement and see opportunities to develop your own initiatives based on talent, ideas and knowledge,

– to guide you to find the right creative communities in the region.

Course outcome: at the end of the course you will have a clear understanding of what creative economy is, what creative industries are developing in Central Asia; what are the opportunities and challenges for creative economy participants, how to gain new skills to shape entrepreneurial thinking and implement career as well as business strategies in creative industries.

Course Format
The course includes 3 modules and is designed for 2 weeks of study. The weekly course load is 3-4 hours (depending on the complexity of the section and the amount of independent work). Modules consist of video lectures of up to 13 minutes duration, text lecture notes, useful links, assessment tests for each module, and assignments for independent work.

The course is developed as part of the Go Viral Project. It is is a project sponsored by the US State Department, supported by the US Diplomatic Missions in Central Asia and implemented by the Institute for War and Peace Reporting (IWPR) in Central Asia. Go Viral empowers people to invent, create, promote their content, inform, engage, and successfully interact with global audiences through social media and new platforms using new technologies.

Online course: