Graphic design trends in 2023

There are over 100 articles, videos, and other types of content on the topic of graphic design trends. Reading different sources, I often stumble across different trends for a given year, so I could never understand which of them I should believe. If you are a designer, then you probably also asked yourself this question.


To make my article useful, I decided to analyze trends among different studios and sites that have written about trends, and based on this, write in my article only those trends that have been talked about the most. And of course, add my personal observations of the market.


3D Memphis is a design style created in the 1980s based on the aesthetics of the time. This style is characterized by the use of bright, colorful shapes and lines, such as circles and triangles, as well as graphic patterns in black and white, such as polka dots and wavy lines. It was especially popular from the 1980s to the 1990s, but is still used today in modern design.


Nature inspired is a design style inspired by nature. Muted earthy tones, natural materials, textures and shapes are used to create a natural feel. Leaves, branches, flowers and scenery are used as elements to convey a sense of natural beauty.


Photographic branding is a design style that uses photography, or certain parts of it, including patterns, shapes, and typography, to convey a message about a product. This style gives the impression that the designer is talking about the product through images.


The clay look design is a style of creating imperfect, uneven surfaces that look like they were sculpted with a finger. It includes illustrations and patterns that resemble plasticine figurines. This style gives designers a lot of freedom to experiment with shapes and textures, allowing for unique and original designs.


AI artwork is a style of design that uses artificial intelligence-generated images to create designs. Most often these are illustrations, figures or patterns.


70s retro flat style is a style inspired by the art movement of the 70s and mixed with flat graphics. These design compositions are inspired by bright, rich colors and simple shapes that create a unique retro feel.


Mysticism is a style that draws on popular symbolism, including zodiac signs, lotus flowers, and sacred geometry. This style most often uses thin lines, circles and other shapes, which creates an atmosphere of mystery.


Trippy design is an art form that features intense colors, flowing lines, and kaleidoscopic patterns. Created in the 1960s by San Francisco hippie artists, it first appeared as posters at rock concerts throughout the city. Such designs can be used to create psychedelic album covers or visual effects in films.


Minimal vintage is a design style that dates back to earlier eras and is based on certain style elements, usually those that became popular in the late 19th and 20th centuries. This style uses simple shapes, minimal designs and neutral colors to give the designer a sense of going back to basics.


Punk revival style emerged as a reaction to the severe limitations of modernism, and its style broke the rules of Swiss minimalism and neutral sans-serif typography. As traditional views began to be considered obsolete, society rebelled against the mainstream and demanded change. This style can be used to create designs that convey a sense of rebellion and unpredictability in our world.


In essence there are no universal trends or styles. In the work of a designer, one of the main guidelines is the target audience that will interact with your design. If we discard all styles and trends into the background, then I can confidently say that at least one thing is important for every person: that the information transmitted through the design should be understandable. Text must be readable. Making it small for the sake of beauty is a bad idea. If you are designing for yourself, then this is a different story, where you are free to create whatever, you want.